Retail analytics delivers the data behind every transaction and interaction that happens in your store. Metrics like sales per square foot, gross margin, foot traffic, walk-in rate, and comparable sales growth tell the story of your store and help you make profitable decisions.
Retail analytics is the process of providing analytical data on inventory levels, supply chain movement, consumer demand, sales, etc. that are crucial for making marketing, and procurement decisions. The analytics on demand and supply data can be used for maintaining procurement level and also for taking marketing decisions. Retail analytics gives us detailed customer insights along with insights into the business and processes of the organisation with scope and need for improvement.
Retail analytics from SAS lets you apply omnichannel analytics to every step of the customer journey for better connections and deeper insights. SAS delivers a strong data strategy, analytical merchandising and intelligent marketing in an open analytic ecosystem.